The Importance of Landing Pages
Do you have a winning product or service that sells itself?
Want to promote it without sending consumers through a lengthy buying process?
Why not try a landing page? A landing page is a two- or three-page website that offers an easy way to market top-selling products. With a landing page, your customers can learn about your product, join your mailing list and even purchase it directly.
To make a landing page, you’ll need some marketing images, a bank account and some good sales copy. You’ll be building a website with three pages - the main page, an About Us page and a sales page with a Buy Now button.
Use a website hosting service like inMotion, Yola or WordPress to set up your page. Make sure you pay for an on-site e-commerce option that will allow you to take credit card payments. Also make sure you have good sales copy, from advertising headlines to product descriptions.
Invest in a good URL that will sell your product well. If you can’t use your product name, try a URL that refers to a problem the product solves. An example might be https://riseandshine.com for a new high-caffeine coffee brand.
With e-mail marketing programs like MailChimp, you can copy-and-paste code into your website that will allow you to collect e-mail addresses! Every time your customer visits your page, they will be prompted to enter their e-mail address. Try offering a cheat sheet or white paper as a lead magnet.
Finally, promote your page using social media and online advertising. You can use Facebook and YouTube ads, Google ads, banner advertising programs like Adroll or Gemini, or a content marketing strategy featuring posting, blogging, influencer marketing and affiliate marketing.
