Writing Since 2013

About Me

Thanks for dropping by! I'm a copywriter working in digital marketing and direct response. With over 8 years of experience, I've written a wide range of copy. Upon hiring me, you'll discover that I'm fast, reliable, and talented.

Services

I write both B2B and B2C copy. Work includes:

  • blogging
  • web copywriting
  • information products
  • social media

Learn more about the services I offer by clicking "My Services" at the top of the screen. Contact me now!

History

I hold a degree from State University of New York graduate and recently released my fifth nonfiction book with Grey Mystic Books. My interests range from literary fiction to alternative health. I've been published in Ladders News and WITCH magazine and am working on my first novel.

Experience

I've worked for companies including Video Optimize and CAMBA. Other clients have included G Website Builder, Shagari Guity Design, Vidcredible, OnlineUSADoctors.com and Senior Consulting, LLC.

Precision Marketing

A marketing blog for intermediate marketers

Using Pay-Per-Click To Drive Results

Need a paid ad campaign that gets results? Well, that depends on what your advertising goal is. Do you want to build brand awareness? Sell products? Get repeat customers?

Depending on what you’re trying to do, you should tailor your approach. Paid ad campaigns depend on PPC (Pay-Per-Click) metrics, which rely on the amount you pay every time a customer clicks on an ad. Here are the most common PPC ad campaign goals.

BRAND AWARENESS

Trying to get word out about your brand? PPC campaigns are a great way to do it. Try using Google AdSearch to bid on ads that come up for keyword search results, or buy some Facebook ads for buyers with certain interests.

PRODUCT CONSIDERATION

If your customers already know about your brand but aren’t buying, it might be a good idea to keep your products in front of their faces. Try retargeting and remarketing ads through programs like Google Ads Remarketing or Adroll. These programs will display repeat ads to your customers after they’ve clicked on an ad previously.

LEADS

Some products and services need to be promoted by trained sales teams who can showcase their benefits. If you need leads for your company, try creating a simple landing page for your best product or service. Put your best sales copy on it and use a lead magnet, or white paper / cheat sheet / infographic, to collect emails from visitors.

PRODUCT SALES

Are your customers already likely to buy? Try a PPC campaign using keywords that your customers will be familiar with. Offer coupons, discounts or financing and include these terms with product info like model numbers. Finally, while you’re retargeting ads, highlight these offers, warranty information, guarantees or your return policy.

REPEAT SALES

Does your product need replacement, maintenance, accessories or upgrades? Keep your customer motivated to buy by offering features like fast shipping, coupons, discounts and perks. Remarketing is a great strategy here as well; your remarketed ads should display products that are related to what your customer has already bought.

Posted 105 weeks ago